Our Brand Explained: Our brand is much more than just a name and a logo. It's a promise. A promise of the type of experience that people will have whenever and wherever they come into contact with BAE Systems.   The BAE Systems brand has its foundations in our vision, our values and our strategy. We express our brand through our identity, which consists of how we look, as well as what we say and how we say it. This identity reflects the values of BAE Systems, our commitment to partnering, to innovation and technology, and to supplying the men and women of the Armed Forces, and commercial customers, with the most advanced and reliable products available.   At the heart of our identity is a strong, simple and distinctive wordmark.     Below are downloadable versions of the BAE Systems wordmark in various formats. The BAE Systems wordmark can only be used with prior written consent from our Communications Office.   .eps file format (Color & B&W)   .tiff file format (Color) .tiff file format (B&W)   .jpg file format (Color) .jpg file format (B&W)